Advertising takes many forms, from radio commercials to Google ads. But the key to a great ad is super-sharp copywriting. Get it wrong and not even Kate Moss can help you. 

The heart of your ad is worth that extra effort. Because even when you think you’ve nailed it, trust us, it can be pithier. It can be wittier.

Adverts flop every day because people are too proud to get help with the copy. Luckily you won't be one of them.

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